A lead magnet is a valuable piece of content or offer that is provided to potential customers in exchange for their contact information, such as email addresses. It is designed to attract and capture the interest of your target audience and convert them into leads for your business. Lead magnets can come in various forms, including ebooks, whitepapers, webinars, templates, checklists, free trials, demos, and more. By offering something of value to your audience, you can build trust, establish credibility, and nurture relationships with potential customers.